Future self


“Cheaper Than Divorce”

“If there's one thing I wish we'd done better, it would have been to have those really honest discussions - rather than the more off-hand comments and observations - about the work life balance for both of us, including as a couple and as parents.

But hey - we live and learn, eh?!”

Toby, 42, separated from his wife

✅ Happier and Content- a weight lifted from your shoulders.

✅ Healthier - less stress, eating properly and sleeping properly.

✅ Spending more AND better time with your family.

✅ Being the best dad you can possibly be.

✅ Improve the relationship with your partner and your children.

✅ Realise how to control your life again.

✅ Evaluate how best to balance your responsibilities.

✅ Persuade your partner to get off your back.

✅ Shatter that feeling of letting ‘everyone’ down.

✅ Rediscover your drive and passion for life.

✅ In your “zone”.

Dear Friend,

Ian headshot .jpg

I know you didn’t foresee life panning out this way. I know it wasn’t meant to be this way


You no longer accept that the only way to show commitment to work is by staying late in the office because 'that's how we’ve always done it here'.

You know that being the primary care giver isn’t – and shouldn’t be – defined by gender; it shouldn’t be a role that belongs to just women or just men and you want to be a hands on Dad.

Avoid those difficult conversations about money

You shouldn’t have to cope alone

Eliminate the worry that you aren’t good enough

You’re a bit stuck

Sidestep the threat of your relationship breaking down. the pressures will only intensify.

We’ve got the solution. If you’re ready to implement a plan.

You need a way out before your relationships drift.

Defuse the tension

What you want

and you want to be there for the moments that matter.

discover your mojo again.

A Tale of Two Dads

Imagine the scene, while the Mums catch up enthusiastically, two Dads are making slightly awkward chat at a children’s birthday party. Both very much alike, a child in the same class, working in the same industry, doing the same type of role. They are discussing their work life balance struggles. “Ha, what work life balance!” Complaining about a lack of quality family time and being too knackered to enjoy it when they do have it. Always under pressure and stress - deteriorating relationships. Not at all happy with the direction life is taken them.

They Agree That Being “Successful” Should Feel Better Than This.

They meet again at another kid's birthday party 6 months later and started talking. One Dad's work life balance is still causing him a lot of stress, things haven’t changed at all. The other is much happier, spending more time with his children, he has a better relationship with his partner, fewer arguments about what time he gets home from the office. His kids turn to him as much as they turn to Mum. He feels content.

What Made The Difference? 

You may be wondering what could make such a difference to these two Dads lives? It certainly isn’t due to talent, determination or drive. It’s not luck or that one Dad wanted to fix his work life balance more than the other one did.

The difference lies with what they did after that party. One Dad was determined to get some help, he knew his work life balance wasn’t going to fix itself. He signed up to our 5 Day Challenge, downloaded my bonus FREE PDF and kick started a new action plan. A plan that turned his life around and gave him the confidence to make the best choices for him and his family. He used the support available in the free Facebook group, built his confidence and discovered he wasn’t the only Dad who felt that way.

When you need to turn your work life balance around you need to get your knowledge, support and advice from someone who knows what you are going through and can help you.

So what was different about the lives of those two Dads, working in the same industry, doing the same role, struggling with their work life balance?

The Right Help At The Right Time.

The solution is to invest in the 6 Steps to Working Dad Success Coaching and Support Programme. Getting your work life balance ‘right’ so that you can get home and be present for your kids is so very important…


Promising how to solve the worse case scenario.

You want a plan.

You need some alongside as a guide. Someone who cares but who isn’t your partner


Click on the image above for more testimonials and inspiration

Click on the image above for more testimonials and inspiration


But it’s not just me saying it…

66 per cent of the GQ State Of Man survey respondents chose “being a present father” as the number one aspect of modern masculinity (making it the #1 response).

Source - GQ Magazine

11% (of Dads) have refused a new job and 10% have said no to a promotion because of a lack of good work life balanced opportunities.

Source - Working Families 2018

Newspapers + Statistics + Experts

Insert Matt Batty

“The 6 Steps To Working Dad Success”

6 month programme. Group coaching programme. with other guys just like you. ready to kick you up the arse and keep you accountable.

You don’t need to be a floppy haired musketeer to know that “One for all and all for one.” is a pretty damn fine motto to go into battle with.

6 Modules, with sub modules to guide your progress.

1.     Design the Life You Really Want to Live.

2.     Build a Deeper Relationship With Your Partner.

3.     Learn How to Achieve the Life You Want.

4.     Have Enough Money For The Things That Really Matter.

5.     Fix Your Work Life Balance. 

6.     Achieve the Career You Really Want.

Coaching Exercises & Video Content

Organised to match and support the 6 Steps to Working Dad Success.

Add in the detail of the PAT


USP - Why is Inspiring Dads the right choice for you?


Coaching is an industry dominated by these two categories.

  • 75% of coaches are older than 45

  • 67% of coaches are women

Source: 2016 ICF Global Coaching Study

I’m neither.

I’m Dad with young children and I understand your world.

I live your life and I walk in your footsteps.

I spent 7 years working full time as a Management Consultant before becoming a “Stay At Home Dad”, then freelancing, before retraining and setting up this business. My wife works long hours as a solicitor, while I fit my work around our family commitments. The challenge and the solutions to getting work life balance sorted, are the challenges that we face daily as a family.

Which is exactly why I’m the right person to help you.

Those times when you just the option to talk.

It’s time to invest in yourself, in your well being.

Ok I want all this Ian, but why should I invest my time and trust with you?

Consultant, Coach and Dad

Like you, I’m Dad, I have two children. I also had 7 years experience working as a Management Consultant, early starts, long drives, full on client work then back to the hotel and eventually home at the weekend. I don’t miss the Friday afternoon drive from Blackpool to London!

I know what it is like to want to be there for your family.

I still vividly remember my wife used to tell me that she knew exactly what time I would walk through the door depending on which train I got. It made a real difference to her when I didn’t suddenly say it was a train or two later.


I’ve been a “Stay at Home Dad” and a “School Run Dad”, a Freelancer and general juggler of family and work priorities.

Hockey umpire and Umpire Coach

Plus I know exactly what it’s like to be part of a family who are struggling with work life balance.

My wife is a London based funds lawyer. Her work life balance varies from totally shit (leave house at 7.30am back at 2am and repeat for 3 months + plus weekend work) to ok (Out from 7.30am til 7.30pm).

The struggle to manage our work life balance is real and I know exactly what it takes to set up your life to maximise your chances of getting it right.

I’m also a qualified coach, both in sport and ‘life’ - technically it’s a ‘Diploma in Personal Performance Coaching’ but the point is that I know how to get the best out of you, exactly how I got the best for these guys.

Adding Value

Then add bonuses to build value.

For each of your bonuses you will need to write a short description and add about four or six bullet points.

You’ll also need a graphic for each of your bonuses.

You should now be getting ready for the close.

But before you do so, a good technique is to change the “pace” of your copy.

The False Close

Your prospect is expecting the sale by now (if he’s read this far), he’s anticipating what’s coming – so, stall for a while with something like this:

“You’re probably wondering how to get your hands on this superb package. I’ll tell you in a moment. But first….”

Tell a small story which can then lead to the real close. Which is….

Asking for the order!

This is where you remind him to picture himself enjoying the promise you made. Remind also of your credibility and how unique you are.

Is this a false close?

Let’s be honest this FREE offer isn’t for everyone…

👉 Actually talk to someone about how you feel? I know right, I’m some kind of crazy fool.

But you get it.

You understand how a stranger can help you gain the clarity of thought it’s hard to get on your own. Give you time to get your stress off your chest. I’m not your mate Dave and I’m not your partner. And we won’t be strangers for long.

Sure you CAN get what you want on your own.

I’m not going to patronise you by telling you something different, if we’re being brutally honest no one ‘needs’ coaching.

But it does work. 35% of people responded to our survey had been coached and key benefits for men were identified as clarity and focus and career direction.

🏆 For you, right now, it’s the right thing to do. Because you’re ready to make a change. You know how important it is to be happier and you know that talking confidentially to an independent person is a brilliant opportunity not to be missed.

Oh yeah and of course you’re very busy and life can get in the way, so you can always reschedule if stuff comes up. It’s no biggy. But you can choose when to book your call and we’ve got evening slots waiting for you.

Remember -> you don’t have to take action.

Of course you don’t have to.

No one is forcing you, but you and I know you’re reading this for a reason => your work life balance is getting in the way of being a Great Dad and you need to make a change.

Would you rather look back on your failed relationship and have the regrets that Toby has…

“If there's one thing I wish we'd done better, it would have been to have those really honest discussions - rather than the more off-hand comments and observations - about the work life balance for both of us, including as a couple and as parents.

But hey - we live and learn, eh?!”

or instead I would you prefer to do what Will did and get your work life balance sorted out BEFORE you hit rock bottom.

“It was Easter when I said I couldn’t do it anymore. I think it was something about always seeing darkness. I decided I couldn’t tolerate how I was living any more. I could feel the signs that it was getting too much. The thing is I knew how bad it could get – I was an alcoholic (now 7 years clean). I didn’t want to reach rock bottom again before did something about it.”

Offer a discount (and a reason why)

Before you ask for their money, offer a discount and give them the reason why. (see also resource CD: Reason Why Advertising)


Adding a guarantee is critical. You MUST offer a guarantee. Ideally, the longer the guarantee you offer the better.

30 days is good. 60 days is better. 90 days is better still. But it also depends on your product.


The Real Close

And then give him your offer.

List all what you are giving him in return for a modest payment.

It’s a re-cap of your whole package.

Now, have a go at writing a close

Call to Action

It is recommended that you have an order button that gets noticed.

You can have an order button that merely says: Click here to order

Or you can have one that uses a benefit driven statement. For example,

Click here to Start Making Money Now!

That‘s it, your done.

>> Buy Now Button <<

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Sign off


To be honest no-one needs coaching , but that extra help and support can be the difference between success now or struggling on without making progress.

The opportunity to talk and think deeply about your own circumstances without being judged is one of the great benefits of any coaching relationship

I know coaching works.

Within weeks of attending a 2 day free coaching event, I comfortably achieved my goal of promotion to umpire in the national hockey leagues and my mindset took such a change that I found I no longer compared myself to other people’s LinkedIn profiles. I was looking at my own circumstances and setting goals and dreams that were relevant to me and to our family.


I look forward to working with you, helping you and supporting you.




The P.S. is important because of the ‘skimmers.’ Most folk won’t read all your copy, they’ll just read the headline, the sub-heads, and shoot down to the P.S.s.


It has been proven that 3 P.S.s work best.

The first P.S. is an excellent place to tell your prospect again about your promise or repeat your headline.

The second P.S. should be your strongest. A good technique is to introduce something new that you’ve not put in the copy but saved for now. For example: you can add an extra bonus or report at this point.

And the 3rd. P.S. can re-state the guarantee, time limit, or price increase. But be careful not to quote the price.

Your kids are only young once and you know ‘successful’ should feel better than this!