✅ Be a Great Dad AND Have a Great Career. 

A new generation of dads want much more involvement in their children’s lives and they don't just want to be ‘weekend parents’.

They expect equality at home and at work.

I want to play an equal part in bringing up my son.

I want to be involved as much as I can… being the primary care giver isn’t – and shouldn’t be – defined by gender; it shouldn’t be a role that belongs to just women or just men.

Source - Diversity @ Co-Op

Social Proof 1.jpg

They want to be there for the moments that matter.

⭐ They want to spend more time with their families even if means sacrificing promotion and financial rewards.

11% have refused a new job and 10% have said no to a promotion because of a lack of good work life balanced opportunities.

Source - Working Families 2018


They know you can't buy time with your kids.

Alongside changes to their own priorities and values,  the world of work has changed too. No longer the certainty of years of steady employment and a final salary pension.

As the length of the average commuting time extends and technology increasingly becomes an enabler of remote working, these Dads understand that the old model of one parent, commonly the man, being 'all in' for work is looking increasingly old fashioned, even archaic.

They no longer accept that the way to show commitment is by staying late in the office because 'that's how we do it here'.

These Dads are discovering the challenge that women have faced for several decades...

It's hard to have it all

The challenge of trying to Be a Great Dad AND Have a Successful Career and the inability to achieve the work life balance they need and want is causing them stress and frustration and affecting their mental health.

Too often the only route seems to be heads down, get the job done and don’t make a fuss.

Outwardly successful, but at what cost?

They know...

'Successful' should feel better than this!

It would be very easy to dismiss this as men finding out what women have known for a long time - it's hard to have it all.

At Inspiring Dads we see this challenge as an opportunity.

By harnessing the energy and desire of a new generation of dads, we can design a new way of living and working and unlock profound benefits for everyone.

Exactly what it means to Be a Great Dad AND Have a Great Career will be different for everyone, but we can be sure that flexible working will feature.

Flexible working

The evidence shows that flexible working can be a powerful tool to generate significant benefits for a broad range of parties. 

Society is faced with a number of challenges that require a different approach to work: 

  • Dispersal of extended family.

  • Longer commutes.

  • More and more couples needing to both work full time.

  • Caring for adults.

Flexible working is a key enabler of work life balance

The contentment and harmony you feel when you have the right amount of ‘work’ and ‘life’ for you.

The gender pay gap

In addition to the direct benefits, flexible working has the potential to reduce the gender pay gap.

In societies where men are more likely than women to be the primary breadwinners, the inability of working dads to achieve flexible working has a direct impact on their partner’s ability to find and take the roles they deserve.

Women are eased out of the work place or can’t return because the assumption is that they will be seeking flexible working as their ‘primary role’ role as carer.

The future?

Imagine a situation where a new Dad requests and gets a new contract whereby he works 4 days a week, has two days of nursery drop off and a day working from home. Nobody in his office is surprised because most people are taking some advantage of the trust that their boss places in them and technology that enables it to be possible. In fact the boss set the example first. 

At the same time his partner returns to work 5 days a week - with 2 days working from home. She has some flexibility and her next promotion is in the pipeline.  

The reality?

When men are unable to access flexible working, too often it is women who are obliged to take lower paid roles in order to gain the flexibility that they require for the family childcare commitments.

Since women are disproportionately more likely to be caring for adults and children, they are more likely not to reach their full potential in the workplace - they don't make senior positions because of the challenges they face on return to the workplace. 

Men need to be proactive and supportive of flexible working – both for their own needs and those of their partners.

If men were seeking out and achieving flexible working, there would be less stigma attached and less likely to impact on promotions. Flexible working would be part of a new 'normal'

Working dads want it...

their partners would benefit from it...

and changes in society pretty much demand it...


"If the current generation of young men takes their beliefs with them into positions of leadership, we’ll inevitably see change."

Sarah Jackson, chief executive of Working Families