What gets in the way?

Dads want to be a lot more hands on with their children but find that often work culture and society expectations prevent them from doing so.

Culturally it is not seen as ‘manly’

I've been there, patronised by women or all ages...

'Oh, is it your day off?’ or

‘Are you babysitting today?’

Read more here

Not surprising when you consider the main shop in which to buy baby clothes is still called Mothercare and the leading advice website for parents is Mumsnet.

And how often do you see a baby-changing table in the men’s toilets?

TV is littered with examples of comedy Dads who can't be trusted to look after their children and have to be rescued by their wives.. I'm looking at you Homer Simpson and Daddy Pig.

Society still largely sees Men as providers and Women as carers. Women are seen as neglectful if they go to work. None of this helps normalise the idea of equal lives.

⭐ No one would ask a woman how they felt if their husband earnt more than them, but they’ll happily ask a Man the same question

Fear that you won't be seen as committed

'The fear of missing out on career opportunities if you even request flexible working.'

Director, Banking

'If you’ve reached the limit of your ambition you ask for flexible working.'

Senior Recruitment Director, FMCG


“Twice the number of fathers compared to mothers believe flexible workers are viewed as less committed… (and) believe working flexibly will have a negative impact on their career”

Source - Working Families 2017

Flexible working isn't widely available

Less than half of parents felt that flexible working was a genuine option in their workplace:

'46% of parents did not work flexibly, of these 45% said they did not because flexible working was not available in their workplace and 36% said that the type of flexibility they wanted was not available in their current role.'

Source - Working Families 2018

“Fathers are far less likely than mothers to make flexible working requests, and, specifically, requests to reduce their their hours. The remaining dads are twice as likely to have their requests rejected”

Source - P169, Freed and Millar