Gender diversity is good for the bottom line.

Gender diversity is good for the bottom line.

Championing New Dads At Work (Edition 2)

This weekly newsletter saves you time and effort by providing you with a range of resources, inspiration and topics related to fatherhood and equality.

Each week I will share content around the Inspiring Dads' 5 Pillars of "Championing New Dads at Work"

These 5 pillars go to the heart of how I help HR leaders support their new dads, enhancing gender equality at home and at work, improving well-being, performance and culture.

“Companies in the top quartile for gender diversity on executive teams were 25 percent more likely to have above-average profitability than companies in the fourth quartile”

McKinsey 2019

That's pretty punchy evidence as to why gender diversity is a good for the bottom line.

If you want to understand why supporting new dads is the route to this type of gender diversity return on investment, then you'll need to join me live and for free in our next webinar

A unique book - the first of its kind, Hypnobirthing book for dads.

Hypnobirthing was a big part of our preparation in advance of first becoming parents back in 2010. I can still remember Marie Mongan's tranquil, dulcet tones and breathing exercises.

Now the team at DaddiLife have launched a new book called:

A Positive Birth: The Dad's Guide To Hypnobirthing & Becoming A Confident Birth Partner

Han-Son Lee, Founder of DaddiLife had this to say

"A huge motivation for the book has been to challenge the all too common birth conventions where dads are confined to a passive role when it comes to birth (a chair in the corner is something we hear all too often), alongside the shocking stats that 1 in 3 women experience significant birth trauma which often drives post partum issues later on. A Positive Birth is all about how dads can be true birth advocates for their partners, and we've interviewed over 20 hypnobirthing dads to help other dads on their hypnobirthing journeys and how they've strengthened their relationships with their partners."

Help men to move away from just being "Dad", the person in the corner. You can get your copy here (not an affiliate link)

https://www.amazon.co.uk/gp/product/1739884140/

The New Dads Accelerator

Our 5 week group course creates safe supportive spaces for "first year fathers", blending online course content with group video calls to learn, reflect and share.

This is what our graduates say:

"A clearer plan of how to pave the way forward."

"I am more resilient and reflective."

"Taking time for myself after a day at work"

"More clarity on holistic management of life with a new child. More oversight of personal and long term goals"

"I would strongly encourage new dads to access The New Dads Accelerator. It provides a focused and fresh approach to the dynamics of fatherhood. I feel lucky to have accessed this course after birth of our second child. My only wish is that I'd accessed the course after the birth of our first."

Patrick, GP Partner in London

https://courses.inspiringdads.co.uk/

"Unhappy Father’s Day: the dad-shaped hole in UK postnatal services"

Yesterday the Fatherhood Institute published the fifth in a Contemporary Fathers in the UK series of evidence reviews, funded by the Nuffield Foundation. Packed full of data such as

"Two-year-olds’ cognitive development is better and they display fewer behaviour problems when their father’s early caregiving or play has been frequent, regular, positive in tone or engaged and active."

And...

"New mother’s mental health is poorer when she does not feel supported by her baby’s father or when he is less available at home than other fathers."

It uncovers the 2nd class status of men within maternity system and makes four key recommendations for how policy and services could be improved

including

All tax-funded services and interventions for families in the perinatal period should be commissioned, designed, delivered, promoted and evaluated in ways that recognise fathers’ own need for support... and their impact on children and mothers.
Have a look here:

http://www.fatherhoodinstitute.org/2022/unhappy-fathers-day/

Can you help with a bit of market research?

The team at the excellent Book of Man online platform are looking for people (not just men) to complete a 4 minute survey looking at the portrayal of male caregivers on TV and Screen.

Co founder Mark Sandford posted this on LinkedIn

"A new study by the Geena Davis Institute on gender in media and Equimondo has found that 'male care givers on our TV and film, screens are disproportionally depicted as incompetent, abusive or absent' - which is frankly a dangerous stereotype trope that The Book Of Man is committed to change. Coupled with over 75% of men saying they can't relate to advertising targeting them, we thought it was time to delve a bit deeper and see what you think. The survey below takes the same time as a proper cup of tea to brew (4 minutes), but would really help move the conversation forward."

https://www.surveymonkey.co.uk/r/HN275GK

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I hope you enjoyed this week's content, feel free to share with your friends and colleagues! and If you have content, an event or an article you think my audience would want to learn about, then do let me know here.

Photo Credit @sharonmccutcheon via Unsplash

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